“For a couple months, you'd be working on Starting Lineup and then you'd switch over to Mask or Swamp Thing, Terminator, The Real Ghostbusters,” says Elig. The over-the-top action movies specifically were ripe for the picking when it came to making action figures.” This was the time when the Summer blockbuster really became a thing. “I think it took until the late 80s and early 90s for that to really start working more effectively. They were turning out great movies all the time (unlike now). It was quite a creative period in Hollywood. “Once the original Kenner Star Wars line became such a hit, every toy company started grabbing movie licenses hoping to score that ‘next big hit,’ adds toy expert Dan Eardley, co-author of The Toys of He-Man and the Masters of the Universe and presenter for top YouTube toy channel, Pixel Dan. They weren't looking for Coca-Cola or something.” And if you looked at it, most of those lines didn’t last more than one to two years. After that they're going to be looking for something new. They would think: well maybe this is good for one year.

“It was more, they were trying to capitalise on a hit.

Elig had worked as a scenery sculptor at Cincinnati's King’s Island theme park before joining Kenner as a toy sculptor at the height of its Star Wars boom period, working on “a couple of Lukes, a couple of Stormtroopers”. “Kenner wasn’t thinking about the long term,” says Lawrence Elig, speaking to TechRadar from his home in Rhode Island. (Image credit: It Came From / David Weiner)

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