In its third-quarter earnings, theater chain AMC Entertainment reported its 12th-straight quarter of losses. Those releases need to return to pre-pandemic levels for theaters to start rolling again. The head of the National Association of Theatre Owners John Fithian recently told Business Insider he does not expect the movie supply to return to normal for at least another year. The theater industry is still recovering from the pandemic, which dramatically altered the movie industry, first by cutting off the customer supply with shutdowns and then with production schedules throwing off future releases.

The goal was to have the project finished in time for big holiday movie releases, such as this week’s “Black Panther: Wakanda Forever,” “Strange World,” “Babylon” and “Avatar: The Way of the Water.” We know Celebration Cinema theaters matter to them because it’s where their team comes to enjoy a movie.” We are lucky to have them in our backyard.

“Irwin makes the best recliners available in the country. “Bringing people together for a truly world-class moviegoing experience is always our goal,” said Studio C Director of Community Affairs Emily Loeks.

The recliners, also in place at Studio Park in downtown Grand Rapids, are made by Grand Rapids-based Irwin Seating and also include optional heat settings and swivel tray tables. The renovations come as the movie theater industry is in the midst of a transformational, and difficult, time. The updates, which took four months, also include projection - Xenon projectors - and sound. Studio C announced this week it completed a conversion of its seating to recliners at Celebration Cinema North, 2121 Celebration Drive NE in Grand Rapids. A West Michigan theater completed a $3 million investment to make the holiday movie season more comfortable.

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